The short answer
An average Orlando-area vacation rental grosses between $24,700 and $36,800 per year depending on the exact market, with Kissimmee — the heart of the Disney corridor — at $33,500–$36,800 (three independent data sources agree within 5%). A 4-bedroom villa averages $36,800; a 6+ bedroom home, $62,400.
The number almost nobody tells you: operation matters more than the house. The top 25% of Kissimmee listings bill $5,933+ per month while the median does $3,714 — the same asset, professionally managed for pricing and occupancy, can produce ~$25,000 more net profit per year. The full P&L is below, every line cited to its source.
Gross annual revenue: three sources compared
Each data provider measures a different universe of listings (AirDNA includes part-time properties; AirROI and Rabbu draw the market more narrowly), which is why averages differ. The convergence on Kissimmee is the strong signal.
| Market | AirDNA | AirROI | Rabbu |
|---|---|---|---|
| Kissimmee | $33,500 | $36,453 | $36,800 |
| Orlando (city market) | $24,700 | $30,640 | $28,000 |
| Davenport | $27,500 | $31,874 | — |
Average per listing per year, USD. AirDNA updated Jul 2026; AirROI verified live on Jul 20, 2026; Rabbu trailing 12 months.
Revenue by bedroom count (Kissimmee)
Each additional bedroom adds roughly $8,000–$15,000 in annual revenue. Large villas near the parks are the flagship product of this market.
Average annual revenue per listing. Source: Rabbu, Kissimmee FL Airbnb Market Data (trailing 12 months).
Rates, occupancy and seasons
$284–290
Average daily rate (ADR), Kissimmee
AirDNA · AirROI
45–57%
Average occupancy (methodology-dependent)
AirROI 45–46% · AirDNA/Rabbu 53–57%
76.7M
Orlando visitors in 2025 (record, #1 in the US)
Visit Orlando
High season runs February through April (March is the peak: ~$5,700 median monthly revenue in Kissimmee, $311+ ADR), with a secondary peak in July. The valley is September (~$3,100 monthly). A top-quartile listing sustains 73%+ occupancy year-round — that is the difference between a hobby and a business.
Same market, very different results
Monthly revenue per Kissimmee listing, by percentile. The gap between the median and the top 25% (~60% more billing) is management: dynamic pricing, an optimized calendar and a professional listing.
Source: AirROI, Kissimmee market report (verified live on Jul 20, 2026).
A real P&L: 4-bedroom villa in Kissimmee
Two scenarios on the same home (~$370,000 value): the average operator and the top quartile. Annual figures, before any mortgage. Rental taxes (13.5% in Osceola) are paid by the guest on top of the rate — they do not come out of these numbers.
| Line item | Average operator | Top 25% |
|---|---|---|
| Gross annual revenue (average 4BR, Kissimmee) | $36,800 | $71,200 |
| Property management (25% of revenue) | −$9,200 | −$17,800 |
| Resort community HOA (~$430/mo) | −$5,160 | −$5,160 |
| CDD assessment (Storey Lake, single-family) | −$2,282 | −$2,282 |
| Property tax (~1% effective, no homestead) | −$3,700 | −$3,700 |
| STR insurance | −$3,000 | −$3,000 |
| Utilities (power, water, internet ~$450/mo) | −$5,400 | −$6,000 |
| Pool service (~$150/mo) | −$1,800 | −$1,800 |
| Maintenance (1% of home value) | −$3,700 | −$3,700 |
| Licenses (DBPR + Osceola) | −$320 | −$320 |
| Deep cleans / linens | −$500 | −$500 |
| Net per year, before mortgage | ≈ $1,700 | ≈ $26,900 |
The honest read: the average operator barely profits (~5% margin), and with a 7% mortgage the base case is cash-flow negative. The top quartile, on the same house, nets ~$26,900. Which is why the right question is not "how much does an Orlando home make?" but "who is going to operate it?".
Short-term rental taxes, by county
| County | Sales tax + surtax | Tourist Development Tax | Total |
|---|---|---|---|
| Osceola County (Kissimmee) | 6% + 1.5% | 6% | 13.5% |
| Orange County (Orlando) | 6% + 0.5% | 6% | 12.5% |
| Polk County (Davenport) | 6% + 1% | 5% | 12% |
Guests pay these taxes on top of the rate, but you are responsible for collecting and remitting them. Key Osceola detail: the county has no agreement with Airbnb/Vrbo for the state tax — the owner remits the 6% themselves even when the platform collects. Official sources: Florida DOR (DR-15DSS) and each county's tax collector.
Where you can legally operate (and where you cannot)
The most expensive mistake in this market: buying in the wrong city. "Orlando" on Airbnb almost always means Kissimmee or Davenport.
Kissimmee / Osceola County
The real hub: ~190 communities designated for short-term rental (Windsor Hills, Storey Lake, etc.). Verify the subdivision is on the county list before buying.
Davenport / Polk County
Allowed with the state DBPR license plus the county Class B registration. Champions Gate and surroundings.
City of Orlando proper
Home sharing only, with the host present (a $275 registration). Whole-home nightly rental is NOT allowed.
Unincorporated Orange County
Only ~4% of the county is zoned for short-term rentals. Assume no unless expressly verified.
Any operation also requires the state vacation-rental license (DBPR, $230 first year) and tax registration. Florida vetoed the 2024 attempt to centralize these rules (SB 280): they remain local and can change — verify before you buy.
What about saturation?
Kissimmee supply grew +51.9% year over year and revenue per listing still rose — demand (76.7 million visitors in 2025, boosted by Epic Universe opening in May 2025) keeps absorbing supply. Median purchase price runs $340,000–$369,000 in Kissimmee and $320,000–$341,000 in Davenport (Redfin/Zillow, Feb 2026). It is a big, liquid, competitive market: it rewards professional operation and punishes mediocre listings.
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Sources
- AirDNA — Kissimmee, Orlando & Davenport market overviews (updated Jul 2026)
- AirROI — Kissimmee & Orlando market reports (verified live 2026-07-20)
- Rabbu — Kissimmee & Orlando Airbnb data (revenue by bedrooms)
- The Short Term Shop — Orlando STR income (AirDNA TTM May 2026)
- Florida Dept. of Revenue — DR-15DSS discretionary surtax & GT-800034 transient rentals
- Orange County Comptroller — Tourist Development Tax (6%)
- Visit Orlando — 76.7M visitors in 2025 (record, #1 US destination)
- Florida DBPR — vacation rental licensing
- SmartAsset — Florida property tax rates by county
- STRGuard — Florida STR insurance cost guide 2026
- Zillow / Redfin — Kissimmee & Davenport median prices (Feb 2026)
- City of Orlando — home sharing registration rules
Data verified against sources on July 20, 2026. Market averages vary with each provider’s methodology; where they differ, we show the full range. This article is informational and is not financial, legal or tax advice.